Executive English: Business Forecasts & Assumptions

Strategic Business Forecasting

Student: Alexander | Level: B2 / C1 | FMCG Industry Focus

Activity 1: The Language of Prediction

Click the cards to reveal the definitions and corporate examples. Read them aloud.

Activity 2: FMCG Market Outlook 2026

Read the executive summary below. Notice how the target vocabulary is used to express certainty, uncertainty, and strategic foresight.

FMCG Landscape 2026: Navigating Volatility & Premiumization

As we look toward Q3 2026, C-level executives in the FMCG and confectionery sectors must adapt to a rapidly shifting landscape. Analysts anticipate that the cost of raw materials, specifically cocoa and sugar, is bound to remain highly volatile due to ongoing climate disruptions.

Given the current trajectory of inflation and consumer spending power, demand for mass-market confectionery is forecasted to soften slightly in European markets. However, we project a steady 12% growth in the "premium" and "better-for-you" snacking categories.

"Companies that fail to secure their supply chains today are practically inviting disruption tomorrow."

While some industry experts speculate that supply chain bottlenecks will ease by the end of the year, a conservative estimate suggests that global logistics costs will stay elevated. Despite these challenges, major brands investing heavily in sustainable packaging are on track to capture significant market share from legacy competitors.

Looking ahead, we do not foresee any major regulatory changes regarding sugar taxes this year, making it highly probable that strategic agility—rather than regulatory compliance—will be the defining success factor in 2026.

Activity 3: Execute the Forecast

Select the correct professional phrase to complete the business statements.

Activity 4: Boardroom Discussion

Assume the role of the decision-maker. Answer the questions thoroughly, ensuring you use the target vocabulary provided.

Question 1 of 10
Target Word
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